“Over 50” is a phrase you rarely think about…. Until you turn 50 years old.  “Job hunting” is another phrase you really don’t think about…. Until you graduate from college or you find yourself without employment.  Put them both together and “Job hunting when you’re over 50” can be overwhelming.

In this slow economy it can be frightening and frustrating at any age.  Unfortunately, it seems older workers face more challenges in the job market.  This can be even more complicated if you’re a woman in her 50’s who has exited the workplace for a period of time perhaps to care for elderly parents or help with a grandchild.

This post takes a look at how companies might regard this issue.

  1. They believe they can hire younger workers for less money that an “older” professional.
  2. They fear “older” workers bring a higher possibility of medical/health issues that may raise the health care costs.
  3. They believe “older” workers might be technically challenged or less flexible.

The situation is not hopeless.  We prefer to look at it as challenging and requiring some changes in the way you perform your job search:

  1. Change your frame of mind.  You are selling yourself.  Devise a sales and marketing strategy.  Focus on a job, not a position.  Get in the door so you can exhibit your skills and abilities, and then you may turn the focus on a promotion.  It is important the potential hiring company understands just because you were a VP doesn’t mean you expect to be hired as a VP.
  2. Networking is most likely the vessel that will land you a position.  We cannot stress this enough.  Contacts, contacts, and more contacts.  Food for thought?  Consider contacting an organization connected to your business interest(s) and speaking at one of their meetings.  The “older” job seekers have experiences and stories important enough to share.  Go ahead, brag about yourself.  Someone listening might just be hiring too.
  3. Embrace modern technology.  Learn about blogging, social media, and search engine optimization (SEO).
  4. Instead of selling your past experiences, which they can read on your well written resume, switch to the focus on what your potential role in the company would be.  Create a broader picture of how your skills integrate with the company’s goals.

Life is too short.  Get out, enjoy yourself, meet people, and plan your retirement.  Your attitude will reflect your enthusiastic personality.  You’re Hired!!